SWOT Analysis of the Horticultural Farms in the Plovdiv Region of Bulgaria

1Massey University, Institute of Food, Nutrition and Human Health, Private Bag 11 222, Palmerston North, New Zealand
2Bournemouth University, School of Services Management, Dorset House, Talbot Campus, Poole, Dorset, BH12 5BB, United Kingdom


GARNEVSKA, E., J. R. EDWARDS and D. R. VAUGHAN, 2006. SWOT analysis of the horticultural farms in the Plovdiv region of Bulgaria. Bulg. J. Agric. Sci., 12: 353-361

Agriculture/horticulture has traditionally been an important sector in the economy of Bulgaria. This paper reviews the changes in agriculture/horticulture in the Plovdiv region of Bulgaria after 1989 when the transition towards a free market economy began. In particular, it provides a review of the internal capabilities (strengths and weaknesses) of the horticultural farms and the impact upon them of the external environment (opportunities and threats). While many farmers regarded their experience as a strength, farmers having farms of different size identified additional different strengths, and different weaknesses and opportunities. Whereas, all of them were influenced by similar threats and the relative importance of these perceived threats did not varied depending upon the size of the farm.

Key words: horticultural farms, SWOT analysis, Plovdiv region, Bulgaria